{"id":6018,"date":"2023-09-13T09:12:45","date_gmt":"2023-09-13T07:12:45","guid":{"rendered":"https:\/\/compass-to-balanced-ecology.earth\/ctobee\/"},"modified":"2023-11-27T13:44:15","modified_gmt":"2023-11-27T12:44:15","slug":"ctobee","status":"publish","type":"page","link":"https:\/\/compass-to-balanced-ecology.earth\/es\/ctobee\/","title":{"rendered":"CtoBEE"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-margin-bottom:55px;--awb-min-height:400px;--awb-background-image:linear-gradient(180deg, rgba(255,255,255,0) 46%,rgba(0,0,0,0.73) 100%);;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-image.jpg\" data-bg-gradient=\"linear-gradient(180deg, rgba(255,255,255,0) 46%,rgba(0,0,0,0.73) 100%)\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:60;line-height:var(--awb-typography1-line-height);\">Los componentes clave de CtoBEE<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:5%;--awb-margin-bottom-medium:5%;--awb-margin-bottom-small:5%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"printfriendly pf-button  pf-aligncenter\">\n                    <a href=\"#\" rel=\"nofollow\" onclick=\"window.print(); pfTrackEvent(&#039;CtoBEE&#039;); return false;\" title=\"Printer Friendly, PDF & Email\">\n                    <img decoding=\"async\" class=\"lazyload pf-button-img\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/cdn.printfriendly.com\/buttons\/print-button-nobg.png\" alt=\"Print Friendly, PDF & Email\" style=\"width: 66px;height: 24px;\"  \/>\n                    <\/a>\n                <\/div><\/div><\/div><\/div><\/div><div id=\"key1\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:60px;--awb-margin-bottom-medium:30px;--awb-margin-bottom-small:30px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:15px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-font-size:37px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:37;line-height:1.35;\">Componente clave # 1: El \u2018<strong>Compass<\/strong>\u2019 &#8211; n\u00famero<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Primer m\u00e9todo a nivel mundial que cubre las 4 fases del ciclo de vida del producto<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><strong>Compass<\/strong>, en su versi\u00f3n actual, incluye todo el ciclo de vida del producto. Est\u00e1 definido por las siguientes fases que se recorre cronol\u00f3gicamente:<\/p>\n<p><strong><span style=\"color: #9ecc19;\">1.<\/span><\/strong><span style=\"color: #9ecc19;\"><span style=\"caret-color: #333333; color: #333333;\">\u00a0Producci\u00f3n<\/span><strong><br \/>\n2.<\/strong><\/span>\u00a0Comercio, distribuci\u00f3n<br \/>\n<span style=\"color: #9ecc19;\"><strong>3.<\/strong><\/span>\u00a0Consumo, uso<br \/>\n<span style=\"color: #9ecc19;\"><strong>4.<\/strong><\/span> Reciclaje, Residuos.<\/p>\n<p>En un cap\u00edtulo posterior haremos una breve descripci\u00f3n de cada fase.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:290px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"779\" height=\"565\" alt=\"CtoBEE 1.1-es\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es.png\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es.png\" class=\"lazyload img-responsive wp-image-6020\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27779%27%20height%3D%27565%27%20viewBox%3D%270%200%20779%20565%27%3E%3Crect%20width%3D%27779%27%20height%3D%27565%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es-200x145.png 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es-400x290.png 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es-600x435.png 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-1.1-es.png 779w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element sm-text-align-center\" style=\"text-align:left;--awb-max-width:180px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"250\" height=\"208\" alt=\"CtoBEE 2.1\" title=\"ctobee-2.1\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/10\/ctobee-2.1.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/10\/ctobee-2.1.jpg\" class=\"lazyload img-responsive wp-image-5738\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27250%27%20height%3D%27208%27%20viewBox%3D%270%200%20250%20208%27%3E%3Crect%20width%3D%27250%27%20height%3D%27208%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/10\/ctobee-2.1-200x166.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/10\/ctobee-2.1.jpg 250w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.4%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>Cada fase se califica de forma similar al Certificado de Eficiencia Energ\u00e9tica (v\u00e9ase m\u00e1s arriba A-G). Sin embargo, los par\u00e1metros principales son \u00ab<strong>Ecolog\u00eda<\/strong>\u00bb y \u00ab<strong>Eficiencia Energ\u00e9tica<\/strong>\u00ab. Pueden a\u00f1adirse muchos otros en funci\u00f3n del sector (por ejemplo: 1 Producci\u00f3n: Eficiencia de los recursos; 3 Consumidor: Bio-certificados).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><strong>Definici\u00f3n<\/strong>: La ecolog\u00eda equilibrada se entiende como un proceso continuo de interacci\u00f3n entre las especies vivas y su entorno f\u00edsico, con el objetivo de garantizar un h\u00e1bitat adecuado a largo plazo para sus especies vivas.<\/p>\n<p>Si queremos determinar si un producto es globalmente beneficioso o no desde una perspectiva ecol\u00f3gica, debemos analizar su impacto a lo largo de toda su vida \u00fatil.<\/p>\n<p>Este impacto se <strong>calcula<\/strong> ponderando todos los sectores y mostrando el resultado en un <strong>\u00fanico n\u00famero<\/strong> de 0 a 10: el <strong>COMPASS<\/strong> (Br\u00fajula).<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>Con un breve vistazo se reconoce inmediatamente si el producto contribuye (de 6 a 10 \u2013 regeneraci\u00f3n, beneficio) a una Ecolog\u00eda Equilibrada en la Tierra o la destruye (de 0 a 5,9- degeneraci\u00f3n, extinci\u00f3n).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"746\" height=\"596\" alt=\"CtoBEE 3.1-es\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es.png\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es.png\" class=\"lazyload img-responsive wp-image-6023\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27746%27%20height%3D%27596%27%20viewBox%3D%270%200%20746%20596%27%3E%3Crect%20width%3D%27746%27%20height%3D%27596%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es-200x160.png 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es-400x320.png 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es-600x479.png 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-3.1-es.png 746w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"597\" height=\"478\" alt=\"CtoBEE 4.1-es\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-4.1-es.png\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-4.1-es.png\" class=\"lazyload img-responsive wp-image-6026\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27597%27%20height%3D%27478%27%20viewBox%3D%270%200%20597%20478%27%3E%3Crect%20width%3D%27597%27%20height%3D%27478%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-4.1-es-200x160.png 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-4.1-es-400x320.png 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/11\/CtoBEE-4.1-es.png 597w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 597px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:4%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p>Gradaci\u00f3n de Compass-to-Balanced-Ecology on Earth, CtoBEE:<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"786\" height=\"102\" alt=\"CtoBEE 5\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg\" class=\"lazyload img-responsive wp-image-5601\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27786%27%20height%3D%27102%27%20viewBox%3D%270%200%20786%20102%27%3E%3Crect%20width%3D%27786%27%20height%3D%27102%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-200x26.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-400x52.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-600x78.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg 786w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 786px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:4%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>Por \u00faltimo, el cliente tendr\u00e1 acceso a informaci\u00f3n relevante sobre el producto, como una eco-Wiki, con s\u00f3lo escanear el c\u00f3digo del producto (comparable a la aplicaci\u00f3n \u00abYuka\u00bb).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(158,204,25,0.6);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:50px;--awb-padding-bottom:30px;--awb-bg-size:cover;--awb-border-color:rgba(255,255,255,0);--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Resumiendo, Compass-to-Balanced-Ecology on Earth es una soluci\u00f3n que\u2026<\/p>\n<p><strong>1.<\/strong> \u2026 ayuda a orientar y motivar a los <strong>clientes<\/strong> de forma f\u00e1cil y met\u00f3dica.<br \/>\n<strong>2.<\/strong> \u2026 hace un resumen del <strong>impacto del producto<\/strong> en la ecolog\u00eda a lo largo de su vida, informando de si es:<br \/>\n<strong>\u00a0 \u00a0 \u00a0 <span style=\"color: #339966;\">+ mejorando<\/span><\/strong> el equilibrio ecol\u00f3gico o<br \/>\nse <span style=\"color: #ff0000;\"><strong>&#8211; deteriora<\/strong><\/span> el equilibrio ecol\u00f3gico de nuestro <strong>planeta<\/strong>.<br \/>\n<strong>3.<\/strong> \u2026 comunica los r<strong>esultados de un vistazo<\/strong> al cliente y es f\u00e1cilmente comprensible.<br \/>\n<strong>4.<\/strong> \u2026 <strong>conecta<\/strong> a todos los que se preocupan por la <strong>ecolog\u00eda<\/strong>, desde los consumidores individuales hasta la comunidad empresarial y los pol\u00edticos.<br \/>\n<strong>5.<\/strong> \u2026 tiene el potencial de romper el dominio del \u00abprecio\u00bb como criterio de decisi\u00f3n para una compra, en favor del criterio de producto \u00ab<strong>ecolog\u00eda equilibrada<\/strong>\u00bb (comparable a los conocidos criterios de producto \u00abCalidad\u00bb, o \u00abBIO\u00bb).<br \/>\n<strong>6.<\/strong> \u2026 puede implantarse en a nivel <strong>mundial<\/strong>.<br \/>\n<strong>7.<\/strong> \u2026 es <strong>independiente<\/strong> de los sistemas econ\u00f3micos o pol\u00edticos.<br \/>\n<strong>8.<\/strong> \u2026 puede ser autorizada por la entidad jur\u00eddica y tiene un modelo de negocio sostenible.<br \/>\n<strong>9.<\/strong> \u2026 con un procedimiento sistem\u00e1tico proporciona<\/p>\n<ul>\n<li><strong>feed-back<\/strong>\u00a0a los participantes sobre sus productos y procesos.<\/li>\n<li>enfoque intr\u00ednseco en la <strong>mejora continua<\/strong> de la ecolog\u00eda.<\/li>\n<\/ul>\n<p><strong>10.<\/strong> \u2026 se acompa\u00f1a de asesoramiento <strong>cient\u00edfico<\/strong> y supervisi\u00f3n continuos.<br \/>\n<strong>11.<\/strong> \u2026 tiene una<strong> s\u00f3lida base te\u00f3rica<\/strong> \u00a0<span style=\"text-decoration: underline; color: #ffffff;\"><strong>(El Manual)<\/strong><\/span>\u00a0 para orientar en cuestiones t\u00e9cnicas, met\u00f3dicas y te\u00f3ricas relacionadas con la ecolog\u00eda.<br \/>\n<strong>12.<\/strong> \u2026 en \u00faltima instancia, representa a largo plazo una <strong>situaci\u00f3n beneficiosa<\/strong> para todas las personas y organizaciones implicadas (\u2018win-win situation\u2019).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div id=\"key2\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:90px;--awb-margin-bottom:60px;--awb-margin-bottom-medium:30px;--awb-margin-bottom-small:30px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:15px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-font-size:37px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:37;line-height:1.35;\">Componente clave # 2: Manual &amp; Mentalidad Global (Mindset)<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Lo que debes saber sobre el\u00a0<strong>Manual de CtoBee<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>El \u00abManual\u00bb tiene la finalidad de acompa\u00f1ar la certificaci\u00f3n en los distintos \u00e1mbitos de forma comprensible y, por tanto, homologable. Refleja las diferentes \u00e1reas (producci\u00f3n&#8230;) as\u00ed como todas las \u00e1reas cient\u00edficas que se utilizan para la certificaci\u00f3n. El resultado es una asignaci\u00f3n en forma de matriz (v\u00e9ase la figura siguiente). Se cubren los siguientes temas:<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:18px;--awb-content-font-size:19px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:#99cc00;--awb-title-color:#99cc00;--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:#9ecc19;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-title-font-size:18px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-6018-1\"><div class=\"fusion-panel panel-default panel-055662d6f73907367 fusion-toggle-has-divider\" style=\"--awb-title-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc( var(--awb-color8-l) + 20% ),var(--awb-color8-a));\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_055662d6f73907367\"><a aria-expanded=\"false\" aria-controls=\"055662d6f73907367\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6018-1\" data-target=\"#055662d6f73907367\" href=\"#055662d6f73907367\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-chevron-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-chevron-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"><\/span><\/a><\/h4><\/div><div id=\"055662d6f73907367\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_055662d6f73907367\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Transformaci\u00f3n<\/strong> energ\u00e9tica basada en Tecnolog\u00edas Renovables<\/li>\n<li>T\u00e9cnicas de <strong>aislamiento<\/strong> para minimizar las p\u00e9rdidas de energ\u00eda<\/li>\n<li>Tecnolog\u00edas de la <strong>informaci\u00f3n<\/strong> como eje tecnol\u00f3gico de CtoBEE<\/li>\n<li><strong>Gesti\u00f3n y reciclaje de residuos<\/strong> organizados por productores y entidades p\u00fablicas<\/li>\n<li>Investigaci\u00f3n de Materiales y Gesti\u00f3n de Recursos Naturales para obtener procesos sostenibles y finalmente el <strong>equilibrio natural<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4af20ce891c93e143 fusion-toggle-has-divider\" style=\"--awb-title-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc( var(--awb-color8-l) + 20% ),var(--awb-color8-a));\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4af20ce891c93e143\"><a aria-expanded=\"false\" aria-controls=\"4af20ce891c93e143\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6018-1\" data-target=\"#4af20ce891c93e143\" href=\"#4af20ce891c93e143\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-chevron-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-chevron-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Marketing ecol\u00f3gico para empresas, sector p\u00fablico, consumidores<\/span><\/a><\/h4><\/div><div id=\"4af20ce891c93e143\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4af20ce891c93e143\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Auditor\u00edas, consultor\u00eda y ejecuci\u00f3n<\/strong> de proyectos basados en BEE para empresas, sector p\u00fablico y consumidores (activaci\u00f3n del \u00abtir\u00f3n del mercado\u00bb)<\/li>\n<li><strong>Colaboraci\u00f3n<\/strong> con instituciones internacionales (WWF, IRENA, ONUDI, CAN, OMS&#8230;)<\/li>\n<li>Funcionalidad y contenido de la APP \u00abCtoBEE\u00bb para tel\u00e9fonos inteligentes (consumidores)<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-dcf51828bf761e556 fusion-toggle-has-divider\" style=\"--awb-title-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc( var(--awb-color8-l) + 20% ),var(--awb-color8-a));\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_dcf51828bf761e556\"><a aria-expanded=\"false\" aria-controls=\"dcf51828bf761e556\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6018-1\" data-target=\"#dcf51828bf761e556\" href=\"#dcf51828bf761e556\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-chevron-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-chevron-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Ciencias Sociales y Econ\u00f3micas<\/span><\/a><\/h4><\/div><div id=\"dcf51828bf761e556\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_dcf51828bf761e556\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Ciencias de la Educaci\u00f3n, Ciencias Pol\u00edticas.<\/li>\n<li>Revisi\u00f3n rutinaria de leyes nacionales e internacionales, recomendaciones (como los 17 ODS de la ONU; ley de la cadena de suministro de Alemania; comercio de emisiones de CO2) para su inclusi\u00f3n en la metodolog\u00eda CtoBEE.<\/li>\n<li>Econom\u00eda, m\u00e9todos de gesti\u00f3n, gesti\u00f3n de la sostenibilidad.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-232ddb9b0e9c2d54b fusion-toggle-has-divider\" style=\"--awb-title-color:hsla(var(--awb-color8-h),var(--awb-color8-s),calc( var(--awb-color8-l) + 20% ),var(--awb-color8-a));\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_232ddb9b0e9c2d54b\"><a aria-expanded=\"false\" aria-controls=\"232ddb9b0e9c2d54b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-6018-1\" data-target=\"#232ddb9b0e9c2d54b\" href=\"#232ddb9b0e9c2d54b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-chevron-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-chevron-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Proceso de certificaci\u00f3n<\/span><\/a><\/h4><\/div><div id=\"232ddb9b0e9c2d54b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_232ddb9b0e9c2d54b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>Segmentaci\u00f3n del mercado.<\/li>\n<li>Tipos de certificados, leyes y recomendaciones existentes y su importancia para CtoBEE (como Bio, ODS)<\/li>\n<li>Metodolog\u00eda y protocolos de trabajo:<br \/>\nCertificaciones con alcance variable en funci\u00f3n de la profundidad deseada del proyecto .<br \/>\nCertificaci\u00f3n de Ecolog\u00eda y Eficiencia Energ\u00e9tica.<\/li>\n<li>N\u00famero de \u2018Compass\u2019 que refleja el alcance de la <strong>huella ecol\u00f3gica global<\/strong> del producto.<\/li>\n<li>Posibles puntos de partida para otros proyectos con el fin de lograr una mejora continua del n\u00famero actual del \u2018Compass\u2019 hacia la Ecolog\u00eda Equilibrada en la Tierra (BEE).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"production\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:35px;--awb-padding-bottom:30px;--awb-margin-top:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p><strong>Aprendizaje transversal<\/strong> como requisito para la educaci\u00f3n y la formaci\u00f3n avanzada.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Para transformar los retos polifac\u00e9ticos y complejos en modelos empresariales prometedores y resultados socialmente reconocidos, es deseable contar con una mezcla de conocimientos y experiencia. Esto puede consistir, por ejemplo, en tecnolog\u00eda de la informaci\u00f3n, marketing ecol\u00f3gico, econom\u00eda y empresa, estudios sociales, gesti\u00f3n de reciclables y residuos, ciencias naturales (por ejemplo, biolog\u00eda, f\u00edsica, qu\u00edmica). Esta relaci\u00f3n visualiza los siguientes gr\u00e1ficos.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1473\" height=\"488\" alt=\"CtoBEE 6\" title=\"ctobee-6\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1.jpg\" class=\"lazyload img-responsive wp-image-5702\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271473%27%20height%3D%27488%27%20viewBox%3D%270%200%201473%20488%27%3E%3Crect%20width%3D%271473%27%20height%3D%27488%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1-200x66.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1-400x133.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1-600x199.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1-800x265.jpg 800w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1-1200x398.jpg 1200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-6-1.jpg 1473w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:2%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Fig.: Vinculaci\u00f3n de las disciplinas de investigaci\u00f3n con los sectores CtoBEE.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7.jpg\" alt class=\"lazyload img-responsive wp-image-5605\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27508%27%20viewBox%3D%270%200%20800%20508%27%3E%3Crect%20width%3D%27800%27%20height%3D%27508%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7-200x127.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7-400x254.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7-600x381.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-7.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:2%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Fig: Vinculaci\u00f3n de los campos cient\u00edficos con los sectores CtoBEE<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p>La metodolog\u00eda <em>\u2018COMPASS para una Ecolog\u00eda Equilibrada en la Tierra\u2019<\/em> refleja esta forma interconectada de razonar.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"market\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:90px;--awb-margin-bottom:60px;--awb-margin-bottom-medium:30px;--awb-margin-bottom-small:30px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:15px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-font-size:37px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;text-transform:none;--fontSize:37;line-height:1.35;\">C\u00f3mo se influyen mutuamente el \u2018Tir\u00f3n del Mercado\u2019 (Market-Pull) y CtoBEE.<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>El cliente o consumidor final es el centro del m\u00e9todo de CtoBEE. \u00c9l decide qu\u00e9 producto comprar. En t\u00e9rminos sencillos, esta decisi\u00f3n de \u00abcompra\u00bb confirma el trabajo del fabricante y el minorista. Esta demanda tambi\u00e9n se denomina \u00ab<strong>tir\u00f3n del mercado<\/strong>\u00ab. Este efecto est\u00e1 estrechamente relacionado con el enfoque \u2018Ascendente\u2019 (<strong>Bottom-Up<\/strong>): El cliente decide.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1.jpg\" alt class=\"lazyload img-responsive wp-image-5609\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27418%27%20viewBox%3D%270%200%20800%20418%27%3E%3Crect%20width%3D%27800%27%20height%3D%27418%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1-200x105.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1-400x209.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1-600x314.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-1.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:2%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Fig.: Retroalimentaci\u00f3n de los clientes: \u201cMarket Pull\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><p>Hay <strong>dos criterios importantes<\/strong> para que el \u2018Market Pull\u2019 tenga \u00e9xito: En <strong>primer<\/strong> lugar, que el consumidor pueda decidirse por productos ecol\u00f3gicos. S\u00f3lo podr\u00e1 hacerlo si la mayor\u00eda de los productos est\u00e1n etiquetados en consecuencia y la informaci\u00f3n est\u00e1 disponible en un instante y claramente ordenada. Y en <strong>segundo<\/strong> lugar, que un n\u00famero suficientemente grande de clientes tome una decisi\u00f3n en la direcci\u00f3n correcta: Producto con COMPASS \u00abmayor o igual a 5,9\u00bb.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-bottom:4%;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"786\" height=\"102\" alt=\"CtoBEE 5\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg\" class=\"lazyload img-responsive wp-image-5601\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27786%27%20height%3D%27102%27%20viewBox%3D%270%200%20786%20102%27%3E%3Crect%20width%3D%27786%27%20height%3D%27102%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-200x26.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-400x52.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5-600x78.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/ctobee-5.jpg 786w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 786px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-19\"><p>Una vez alcanzada esta \u00ab<strong>masa cr\u00edtica<\/strong>\u00ab, la ecolog\u00eda de la Tierra mejora continuamente. Es s\u00f3lo cuesti\u00f3n de tiempo que se cree no s\u00f3lo el equilibrio, sino el <strong>Beneficio<\/strong> en t\u00e9rminos de nuestro \u2018Modelo de negocio Tierra\u2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-border-color:var(--awb-color3);--awb-border-bottom:1px;--awb-border-style:solid;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:28px;--awb-spacing-left-large:2.56%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\" style=\"--awb-text-color:var(--awb-color4);\"><p style=\"font-weight: 400;\"><strong>\u00bfC\u00f3mo se crea el n\u00famero COMPASS?<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21\"><p>En relaci\u00f3n con el producto, se analizan las 4 \u00e1reas individuales (producci\u00f3n,&#8230;.) y se certifican con un n\u00famero COMPASS seg\u00fan su grado ecol\u00f3gico. Al final, las cifras individuales se combinan y visualizan seg\u00fan su \u00e1rea. Por \u00faltimo, hay un n\u00famero COMPASS central que otorga al producto una calificaci\u00f3n final entre 0 y 10. Este n\u00famero se resalta ampliado. El cliente tiene la posibilidad de escanear el c\u00f3digo QR o de barras disponible en el producto y obtener informaci\u00f3n detallada sobre la composici\u00f3n concreta.<\/p>\n<p>Mediante la evaluaci\u00f3n de cada fase del ciclo de vida del producto se consigue una retroalimentaci\u00f3n por fase y producto (ver ilustraci\u00f3n).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2.jpg\" data-orig-src=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2.jpg\" alt class=\"lazyload img-responsive wp-image-5611\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27374%27%20viewBox%3D%270%200%20800%20374%27%3E%3Crect%20width%3D%27800%27%20height%3D%27374%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2-200x94.jpg 200w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2-400x187.jpg 400w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2-600x281.jpg 600w, https:\/\/compass-to-balanced-ecology.earth\/wp-content\/uploads\/2023\/09\/market-pull-2.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-top:2%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Fig.: Retroalimentaci\u00f3n a lo largo del ciclo de vida del producto.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color6);--awb-title-font-size:20px;--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-title-text-transform:none;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-style:normal;--awb-title-font-weight:400;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:0px;border-color:var(--awb-color4);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><h2>La mentalidad de CtoBEE con sus 2 elementos clave se basa en los siguientes aspectos fundamentales:<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<ul>\n<li>Colaboraci\u00f3n con universidades a escala internacional.<\/li>\n<li>Centrarse en actividades continuas de marketing con un toque pedag\u00f3gico, incluidas las instituciones educativas.<\/li>\n<li>Colaboraci\u00f3n e intercambio de ideas con organismos pol\u00edticos, administraci\u00f3n p\u00fablica.<\/li>\n<li>Colaboraci\u00f3n con empresas piloto para las certificaciones iniciales.<\/li>\n<li>Implantar un sistema avanzado de bases de datos.<\/li>\n<li>Dotar a la sede central de instalaciones de formaci\u00f3n.<\/li>\n<li>Realizaci\u00f3n de \u00abRoad Shows\u00bb p\u00fablicos (centrados en empresas y consumidores).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-6018","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CtoBEE<\/title>\n<meta name=\"description\" content=\"Los componentes clave de CtoBEE. 1: La &quot;br\u00fajula&quot; - N\u00famero, 2: Manual y mentalidad. 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